Marketing Guide

Starting your own brokerage is a big step, and we're here to provide the technical setup. But success isn't just about the technical side. You can get your brokerage running in just a few weeks, but to make it truly successful and profitable, you need to concentrate on marketing.

In this guide, we'll share easy-to-follow marketing practices to boost your brokerage. Whether you're new or experienced, these tips will help you attract and keep clients, driving your business towards success.

Let's dive in and learn how to market your brokerage for maximum impact!

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Last update: 10.03.2024

Table of contents

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    Defining Marketing Channels

    To get more clients for your brokerage, first of all test out different marketing channels within your marketing budget. Find out which ones give you the most return on investment, and concentrate on those.

    Affiliate marketing

    Affiliate marketing is a powerhouse for brokers. Just look at Etoro—they spent over $50 million on affiliates in 2023 alone. This channel is a big player and definitely worth exploring. Let’s find out how it works.

    Affiliate marketing is similar to outsourcing your entire marketing operation and paying solely for the results achieved. In contrast, partnering with marketing agencies involves more direct involvement in the marketing process and payment for their services, regardless of the results.

    The portion of brands offering affiliate programs is 81%

    Affiliates are the top marketing method for 40% of US based merchants

    0.5% to 1% is the average affiliate marketing conversion rate

    Forex brokers partner with affiliates who promote their services, earning commissions for each new trader they bring in.

    If you're launching your brokerage with us you have an option to get access to a pre-integrated affiliate module that supports the following payment models:

    CPA Revenue Share Spread Share
    Affiliates earn a fixed commission for each trader they refer who takes a specific action, like opening an account or making a deposit. Affiliates receive a percentage of the broker's revenue generated by the traders they refer, based on their trading activity. Affiliates earn a portion of the spread or commission generated by the trades of their referred traders.

    How to get started with affiliate marketing?

    1

    Create an affiliate agreement

    2

    Create promo materials

    3

    Decide on payment models

    4

    Set up affiliate support

    5

    Track performance

    How much to spend on affiliates?

    There isn't a fixed answer to this question, as it varies based on performance. However, brokers usually spend between 10% to 40% of their marketing budget on affiliates.

    Search Engine Optimization

    Search engine optimization (SEO) is about making your website more visible and higher-ranked on search engines like Google. SEO is a must-have tool for the long run. By optimizing your site's content and structure, you can attract more visitors and increase your chances of being found online.

    How to get started with affiliate marketing?

    3 main parts of SEO

    On Page Off Page Technical SEO
    • Meta tags optimization (titles and descriptions)
    • Internal linking
    • Keyword optimization
    • Quality content creation
    • Proper header tags usage
    • Internal linking
    • Image optimization (alt tags)
    • Linkbuilding
    • Guest blogging
    • Social media
    • Reviews
    • Increasing online brand mentions
    • URL structure optimization
    • Page speed optimization
    • Mobile-friendliness
    • User experience improvement
    • Structured data
    • Canonicalization
    • Sitemap and robots
    • Hreflang

    Tips to follow

    Create useful and engaging content

    Optimize user experience

    Follow technical optimization rules

    Make a constant keywords research

    Make regular updates

    Monitor your performance

    Follow search engine updates and trends

    Key idea: focus on users, not robots

    Mistakes to avoid

    Black hat techniques

    Automatically generated content

    Copy pasted content

    Trash link building

    Redirects

    404 errors

    Hidden pages and links

    Noindex, nofollow tag on pages

    Wrong heading tags usage

    Bad UX

    How to create content?

    Here are some tips to help improve the indexation of your articles by Google's robots:

    1

    Provide value instantly, don’t make long introductions

    2

    Highlight key ideas

    3

    Place a link in reliable sources and internal articles

    4

    Optimal length for a SEO post is 2200-2500 words

    5

    Make content structured and easy to read

    6

    Highlight an author (Google wants to see expert content)

    In general, when making content, stick to E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) principles to ensure Google sees it as reliable.

    Tools for SEO

    Top tools that streamline website optimization for search engines.

    Paid Advertising

    Paid advertising enables you to engage with interested audiences and gain valuable insights into your performance. Let's explore its effectiveness in more detail.

    Search ads Banner ads Video ads
    Search advertising is great because it targets people already looking for your services, like those searching "open a trading account" or "best forex brokers" helping you acquire new clients cost-effectively. Banner advertising meanwhile boosts brand visibility and attracts potential customers with eye-catching ads, targeting specific audiences to drive website traffic and leads. As well as banners, Video ads grab attention and engage viewers with dynamic content, leading to higher retention rates and increased brand awareness, website traffic, and conversions.

    Advertising platforms

    Google Ads

    Facebook Ads

    Instagram Ads

    X Ads

    Unity

    LinkedIn Ads

    Microsoft Ads

    Criteo

    Adroll

    TikTok Ads

    Keywords volume

    Check out the table below to see how many people are searching for terms related to your services. You can then use these keywords to reach potential clients who are actively looking for what you offer.

    Banner ad formats

    To streamline your research, here are some of the most popular banner formats:

    Metrics to track

    Plenty of marketing metrics exist to evaluate performance, and here are the most crucial ones:

    CPL (Cost Per Lead)

    Marketing costs / Number of Leads

    FTDs (First Time Deposits)

    Number of deposits per channel

    ARPPU (Average Revenue Per Paying User)

    Total revenue / Total number of paying customers

    CAC (Customer Acquisition Cost)

    Marketing Costs / Number of clients

    Social Media

    It’s hard to imagine any company without social media profiles nowadays. Making an online presence of your brand and being active on social media is crucial.

    Why should you be on social media?

    • You can build your own community
    • Increase trust and reputation
    • Provide customer support and address inquiries
    • Increase your exposure and cover broader audience
    • Drive traffic to your website or other online channels

    Tips to follow

    1

    Develop your brand positioning

    2

    Create detailed social media profiles

    3

    Post useful and engaging content

    4

    Interact with your audience

    5

    Post regularly and stay consistent

    Content types for social media

    Market Analysis Share insights, charts, and predictions about currency pairs and market trends
    Educational Content Provide tutorials, webinars, and guides on forex trading strategies, risk management, and market analysis
    Trading Tips Offer quick tips, tricks, and best practices for successful trading
    Client Testimonials Showcase success stories and testimonials from satisfied clients
    Company Updates Share news, announcements, and updates about your brokerage and its services
    Infographics Present complex trading concepts and data in visually appealing and easy-to-understand formats
    Interactive Content Host polls, quizzes, and Q&A sessions to engage with your audience and gather feedback

    Content types for social media

    Influencer Marketing

    Influencers are an ideal choice for boosting exposure and establishing trust in your brand. With numerous YouTube, Instagram, and TikTok videos featuring reviews and recommendations garnering thousands of views, overlooking this channel would be a mistake.

    How to find the right influencers for your brand?

    To get the most exposure, working with just one influencer might not be sufficient, so it's crucial to find several influencers. And of course you'll want to make sure these influencers have good stats. To analyze their performance, you can use the following tools:

    Metrics to keep an eye on

    To find the right influencer, you need to analyze their metrics. Here are some indicators you should keep an eye on during your research:

    Average views

    A median number of views of all the videos in a given period, excluding videos posted less than 7 days ago

    Average engagement time

    A median number of likes and comments per video in a given period, excluding videos posted less than 7 days ago

    Average engagement rate

    Engagement Rate shows the percentage of viewers who engage with the content posted by the influencer, including reactions and comments in a given period. (A good engagement rate typically ranges from 1.5% to 3.5%)

    Video frequency

    The average number of videos uploaded per week in a given period

    Countries coverage

    Audience demographics

    Inbound Marketing

    Content is a king. Creating useful and engaging content can help you attract new customers and boost your conversion rate, as well as increase customer lifetime value. Let’s explore what content types can boost your business.

    Fast fact: Inbound leads cost 61% less on average than outbound leads

    Webinar

    A perfect tool to educate your traders and boost conversion and ARPU

    Economic calendar

    Let you traders make informed trading decisions and increase their engagement

    How-to guides and educational articles

    Give your traders helpful tips and insights to boost their trading activity

    Video hướng dẫn

    Provide an easy-to-follow visual format for learning trading concepts and strategies

    Trading courses

    Educate and nurture your traders from the ground up, the optimal strategy for boosting lifetime value

    Podcasts

    Keep your traders interested with informative content and helpful podcasts to make them stick around

    Email Marketing and Push Notifications

    If you have a trader who signed up but hasn't made a deposit yet, or been inactive for weeks, utilizing email marketing and push notifications can effectively re-engage them. These are perfect tools to increase conversions and traders lifetime value.

    Additionally, if you've launched your brokerage with Quadcode, you already have a pre-integrated user communication module, enabling you to segment traders and send notifications within one comprehensive solution.

    Types of emails

    • Educational content
    • Trading strategies
    • Market updates
    • Promotions and offers
    • Webinars invitation
    • Reminders
    • Trading signals

    Automations

    Segment: New Registrations Segment: Active Traders Segment: Inactive Traders

    Email Type: Welcome Email Series

    • Welcome message introducing your brokerage
    • Information on the account setup and verification process
    • Educational content on trading basics

    Email Type: Market Updates and Trading Signals

    • Daily or weekly market analysis and insights
    • Signals and tips based on market trends
    • Special alerts for major economic events or news releases

    Email Type: Re-engagement Campaign

    • Reminder of the benefits of trading with your brokerage
    • Exclusive offers or promotions to incentivize trading activity
    • Educational content to reignite interest in trading
    Segment: VIP Traders Segment: Demo Account Users Segment: High-Volume Traders

    Email Type: Exclusive Offers and Insights

    • VIP-only promotions, bonuses, or rewards
    • Advanced trading strategies and tips from experts
    • Invitations to exclusive webinars or events

    Email Type: Conversion Campaign

    • Educational content highlighting the benefits of switching to a live account
    • Limited-time offers or promotions for opening a live trading account
    • Testimonials from successful traders who started with demo accounts

    Email Type: Loyalty Rewards and Referral Programs

    • Exclusive rewards and bonuses for high-volume trading activity
    • Referral program incentives to encourage them to refer new traders
    • Special access to premium features or services

    Press Releases

    Posting press releases about your company can boost trust and positively affect SEO by providing brand mentions and backlinks to your website, thereby improving its search engine optimization.

    How to find media for press releases?

    You need to find popular media outlets with active users. To analyze traffic, use these tools:

    Key metrics to check before choosing media

    • Traffic
    • Keywords
    • Domain rank
    • URL rank
    • Backlinks
    • Referring domains

    ASO

    Except for performance marketing tools, you can also utilize App Store Optimization to promote your broker app effectively. Here is a checklist to follow:

    Keyword Research
    • Identify relevant keywords related to forex trading, finance, and investment.
    • Use ASO tools like App Annie, Sensor Tower, or Google Keyword Planner to research keyword popularity and competitiveness.
    App Description
    • Write a compelling description highlighting key features, benefits, and unique selling points of your app.
    • Incorporate relevant keywords naturally throughout the description.
    Keywords Field
    • Utilize the keywords field in the app store's metadata to include additional relevant keywords.
    • Avoid keyword stuffing and use each keyword only once.
    App Icon
    • Design a visually appealing and recognizable app icon that reflects your brand and stands out in search results.
    Screenshots and Videos
    • Use high-quality screenshots and videos showcasing the app's user interface, features, and benefits.
    • Highlight key functionalities and benefits to attract users' attention.
    • Show off promo codes and bonuses to highlight the extra value users can get.
    App Ratings and Reviews
    • Encourage satisfied users to leave positive reviews and ratings on the app store.
    • Respond promptly to user feedback and address any issues or concerns to maintain a positive reputation.
    App Localization
    • Translate the app title, description, and keywords into multiple languages to target international markets.
    • Adapt screenshots and videos to cater to the preferences of different language-speaking audiences.
    App Updates
    • Regularly update the app with new features, bug fixes, and performance improvements to keep users engaged and attract new downloads.
    Competitor Analysis
    • Analyze competitor apps to identify successful strategies and incorporate best practices into your ASO strategy.

    Don’t forget about analytics

    Remember it's not just about getting traffic; analytics is key to knowing which channels actually help your business. Understanding metrics like CAC, ROI, ARPU, and more is crucial for evaluating your performance.

    Thank you for reading

    Use the tips from this guide to strengthen your brand, engage with traders, and grow your business. Put these strategies into action to make your brokerage stand out and attract more clients.